Peloton

Peloton was founded in New York in 2012 by John Foley and made connected home training popular: an indoor bike or treadmill with a large screen, live classes and a deep archive of recordings.

The hardware is only half of it – the membership is billed monthly and carries the whole concept. Anyone who just wants to ride gets more hardware for the money elsewhere; anyone after classes and leaderboards finds the largest library here.