Bowflex

Bowflex is an American fitness brand that started in the 1980s with a home gym that uses flexible plastic rods for resistance instead of weight plates. Since 2024, the brand has belonged to the Taiwanese group Johnson Health Tech.

The lineup includes strength stations, adjustable dumbbells, treadmills, ellipticals and exercise bikes. The devices are designed for home use and save space: on the dumbbells, a selector dial replaces an entire set of individual weights.