Reebok

Reebok goes back to the shoemaking business Joseph William Foster founded in Bolton in 1895; the present name has been in use since 1958. The brand is known for athletic footwear and apparel.

Fitness equipment runs through licensees rather than in-house development – treadmills, bikes, cross trainers and small gear carry the name but are built and distributed by other companies. Which means quality and service depend on the partner, not on the logo.