Dyson

Dyson grew out of a stubborn annoyance: by his own account James Dyson built more than 5,000 prototypes before the bagless cyclone vacuum went into production in 1993.

The range now runs from cordless vacuums to air purifiers, fans and hair care; headquarters moved to Singapore in 2019. The brand stays firmly in the premium bracket – you pay for motor, filtration and build, not for a pile of accessories.